From: China Securities News by Kong Weichun
Compiler: http://www.fundcn.org

By the regulatory department, the fund companies, securities companies, banks and law firms and other institutions in Shanghai jointly launched a fund investor education activities is steadily moving forward, and lasted six months. Reporters on the campaign learned that the Shanghai 28 local fund management companies investors have invested in education, different focus, different form, the results vary. Generally speaking, fund companies also conduct investor education inadequate attention to the existence, as simple identical, and light heavy investment risks, customer service work are relatively weak, consignment agencies such as the five uncontrollable difficult.

Investors diversified education

In Shanghai 28 fund management companies, the majority of companies designated special departments or full-time staff member responsible for investor education. In organizational system, most companies take the market by the Director-General, Department of the lead market, the joint customer service department Department is monitoring the joint investor education structure.

Investor education is the main form of the company websites set up investor education board, through customer service hotline to answer investor questions, the public media in the creation of a special page or investor education topics, distribute propaganda books investor education materials, in different parts of the country exchange activities undertaken investors, In sales materials suggest additional investment risks, against consignment agencies sales staff training.

Which, through the company website for investor education low cost, wide audience, easily prominent features of the company, the company has become widely adopted in the form of investor education. For example, voted Morgan, Huaan offered silver Schroeder and other companies, not only in the establishment of the website pages and education, also opened with a variety of types of investors, interactive feature columns.

Some companies opt in the public media, the creation of various types of topics, graphics and Some companies in addition to the requirements of the relevant departments to distribute “Investor Education Manual”, also voluntarily produced books investor education materials. If Cathay Pacific edition of the “sound investments-158 Investment Fund asked,” Wah Fu establishment of an “open-end fund investment in the book,” Morgan voted on the establishment of the “Hall Fund.”

Investors face-to-face exchange will establish a company brand is a major way. According to statistics, at present there are at least 130,000 people participated in the Shanghai fund companies will exchange investors. However, because such activities need more funding support, universality is not strong.

Sales staff training investor education is an important safeguard. With fund companies have joined with the inter-agency cooperation in depth, companies have joined the sales staff of the institutions have gradually diversified training, long time. But such a fund more training products mainly on the education of investors theme of the training was insufficient.

Five problems to be solved

So far, the Shanghai fund companies in investor education has made some progress, but there are still some problems.

First, some of the investor education company pay enough attention concentrated expression in three aspects : First, the charge of this work for the people affected enough, The companies involved in the sector are not good coordination and cooperation; two educational input is not properly protected; 3 is involved in the departments and personnel, not extensive enough. Some companies will only investor education as part of the sale, rash and practices affected the results.

Secondly, the publicity is simple duplication. From the company’s publicity and education content, the common base of knowledge is the main type of publicity, among firms with similar failed to address different audiences, such as institutional clients and individual customers and fund investment experience with the customers and new investors. provide different content.

Third, heavy investment in light of the risks more prominent phenomenon. In promotional materials, the companies tend to content-based investment fund, focused on publicity and fund the purchase of products, the rights of investors, the risk of investment on less obvious. In addition, some companies promote exchange activities, there are also a number of misleading investors, such as investment funds for high-yield, Rapid growth of wealth similar to the description too heavy, and the market risk and investment risk as rarely mentioned.

Fourth, customer service is still relatively weak. With the scale keeps expanding, the company’s existing customer services have failed to meet the basic needs. However, from the current market trends, customer service investor education will play an increasingly important role. Therefore, the customer will become weak investor education one of the conditionalities.

Fifth, the sales agency investor education institutions are still difficulties. At present, due to the Fund’s distribution channels, greater investor education should rely on various consignment agencies, especially for commercial banks. However, the companies of commercial banking institutions have joined the lack of adequate and effective means of control, so that the channel investor education face greater difficulties.

Fund China statement : This article is purely content of the author’s personal viewpoint, is for investors and does not constitute investment advice. Accordingly investors operate your own risk.

Copyright Fund China 2008.

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