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Fund online direct marketing annual growth rate has exceeded 200%

By Fund China
Published: 22:25, October 21st, 2007

GUANGZHOU (Fund China) - Fund online transactions security issues can not be ignored

When the queuing system to buy funds become commonplace, online transactions with its funds operate convenient, no queuing and the advantages of preferential rates, fund investors have gradually become a new channel for the purchase of the fund. However, the rapid development of online transactions fund at the same time, their safety has become a concern of investors. The fund’s customers now have a joint-stock banks and customers similar size, but compared to bank online banking investment fund companies much less input, and the software and hardware are not on the bank compared to certain security risks.

Online transaction volume soared

With the heat this year warming up, the banks that fund sales as the main channel but criticized by many investors. “Bank outlets to complete the formalities, said the road is not wasted time, but also into the banks suffer from queuing. 7:00 am on the go to the queue, the result 10 minutes on the new fund sold out, and so for a long time not to buy. “Some investors such complaints.

Online sales of the fund owing to the convenient operation without queuing and the advantages of preferential rates, fund investors are gradually being particularly young fund investors. According to statistics, in China’s 56 fund companies, currently has 46 operating a cyber trading operations. In the past two years, the fund industry’s online direct sales annually to more than 200% a year.

“As of the end of last month, our company online transactions total size of the Fund’s assets have more than 800 million yuan, an increase of 300%; The total number of online trading accounts in more than 60,000, an increase of more than two times. Expected in the next three to five years, online trading of fund assets scale and accounts management will remain an annual growth rate of 50%. “ABN Amro TEDA Fund Management Ltd. general manager of e-commerce said.

Fund sales accompanied by the rapid expansion of the fund’s online trading has become many fund companies in addition to banks consignment channels other than the second largest sales channels, and the increasing momentum. With banks and other financial institutions, as well as the website of the major fund companies have introduced the “Internet Fund” business, compared to the banks or securities firms to buy funds, a growing number of people choose the network platform.

“Young people prefer to buy online Fund, one is convenient, fast, on the other hand have ranged from four to 40% preferential rates. Also like Changsheng expert services will be provided online, providing all kinds of messaging, e-mail information services, this fund companies more advantages, after all, professional fund companies nature is not the banks and brokerage ratio. “Changsheng Fund responsible for the e-commerce marketing Planning Division Deputy Director Ge Hua said.

Security issues can not be ignored

“Some fund companies online transaction there is a big loophole, as the previous period of convertible bonds affair, no trouble Fortunately, the incident certainly a bad influence.” A fund company executives said.

Although the fund rapid development of online transactions, but the actual degree of importance attached to them are very different from those fund companies caused mixed development of online transactions. In fact, the fund’s customers now have a joint-stock banks and customers similar size, but compared to bank online banking investment fund companies much less input, and the software and hardware are not on the bank compared to certain security risks.

But fund insiders, investors in the fund company’s Web site to open an account, both the fund account, or securities companies account transactions, and bank debit cards are corresponding. Some investors even get the password, account for redemption operation, the money would only return to the investors own debit card. “Hackers are intended to money, if not directly receive money, it’s not necessary to waste of time to crack the fund company system.”

Copyright Fund China 2008.

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