GUANGZHOU (Fund China) - Harfor funds company held the new brand conference on the 15th of this month, the company officially opened the new brand image. Harfor launched the new brand image, which marks the company is entering a brand new stage. Wang Lei said, in the company’s building, brand is in a very important position. As a whole, brand can convey the idea, mission, values of the whole company, and so on. The opening of the new image use “the rich” as a prototype by way of the design elements, and extend to multiple connotations. Harfor funds expressed, in the company’s building, brand is in a very important position. As a whole, brand can convey the idea, mission, values of the whole company, and so on. Only very clear brand image can unified and stable drive and lead all the action and communication, brand-building fund will be the only way for the future development of the company. After the new brand launch, Harfor funds will be established along the brand strategy and philosophy, start a series of brand-building and promotional activities, and strive to become a outstanding investment, Leading brands fund management company.

Copyright Fund China 2008.

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